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William G. Zikmund; Michael D'Amico ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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William G. Zikmund; Michael D'Amico Marketing
John Wiley & Sons Inc 1986-05-21 0471821985 / 9780471821984 Hardcover Used: Good Hardcover
Book Description This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. --This text refers to the Hardcover edition. The publisher, John Wiley & Sons This Third Edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. Also discusses business strategy implications of various marketing activities. Includes a wealth of up-to-date examples. --This text refers to an out of print or unavailable edition of this title.
Price:
0.34 USD
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